I use my Facebook page to showcase some of my photographs and to get some feedback from people who clearly have an interest in landscape photography. I find it a very helpful tool to help judge what works and what doesn’t in the eyes of the public…
(Before anyone goes off on one about how it should all be “art for art’s sake”… I’ll just add that I don’t shoot anything just to appeal to my Facebook audience, and I certainly don’t avoid shooting anything just because I know it wouldn’t work on social media either…)
(I have folders full of unpublished work to prove this last point!)
Landscape photography can be a very solitary pursuit and I find the interaction on Facebook helps put things into perspective a little, and stops me going off on tangents that aren’t really that interesting to others.
I don’t go along to any camera clubs and I’m not a member of any photo society, so Facebook is a very useful sounding board for what’s working and what’s not with my photography. It also helps that many excellent photographers follow my page and provide constructive feedback – not always positive! – publicly and through private messages which has greatly helped me grow and develop my own style over the last few years.
Anyway, what’s my point?
I was interested to see that Facebook has introduced a “pages to watch” feature, which allows page owners to “spy” on the number of page “likes” other pages are getting.
I’m guessing it’s a clever marketing ploy which feeds on the ego and pushes page owners into signing up for expensive ad campaigns when they see the “competition” overtaking them in the popularity race…
It got me thinking; should I really be stressing about how many page likes I get? Doesn’t that just lead down a road that encourages clichéd snaps designed to appeal to as many people as possible? I kinda like the fact that I have people following my page that have diametrically opposite tastes! There are some who will only “like” dark, moody, stuff, and others that only seem to like a photo if the sky’s blue and the sun’s out!
As I’m a scientist by profession and consequently obsessed with mathematical correlations and statistics, I thought I’d use Facebook’s “pages to watch” tool to see how many of these page “likes” actually interact with the photographers they “like”.
This is, after all, my reason for using social media, so I was curious to how my 398 page followers compared with those who follow the photographic “big-guns”; those pages with THOUSANDS, in some cases, TENS of THOUSANDS followers. I have to say, I was pleasantly surprised!
I looked at the last 5 photographs posted by each page I follow and compared the “likes” each photo got with the total likes the page has. My theory was simple: the more people like your page, the more “likes” your work should get, right? Wrong!
It turns out that these excellent photographers are getting, on average, around 2 – 2.5% feedback from their page followers per image.
No one would argue that it’s impressive that one page I reviewed had almost 7500 page followers, and it’s equally impressive that 220 – 230 people take the time to show their appreciation of the photographers work by pressing “like” but I was more impressed to find that my 398 followers are much more supportive!
I calculated an average 14% feedback on my past 5 photographs! Now, that’s got nothing whatsoever to do with me, or my work, it’s a reflection on the people who are kind enough to pay attention to my page and INTERACT with it, showing appreciation where they like something and withholding that all important “like” where they think I could do better.
I’ve always said that I’m amazed when anyone actually takes the time to like or comment on anything I’ve done, but, to find that the people doing it are SEVEN times more supportive than those following some of my favourite artists was, simply, astonishing.
So, dear Facebook. Thanks for the offer, but, I don’t need droves of new page followers who don’t actually follow, I’m happy with the people who find my page through friends, or shares, or just chance.
When it comes to people: it’s QUALITY- not quantity – that counts!
And I’ve been very fortunate indeed to have been discovered by so many quality people!